![]() Sample runs will be: 50,000 issues on the first and second runs, 75,000 issues on the second and third runs, and 100,000 issues on the fifth and sixth issues of 1997. ![]() “Artists In Business” has access to a list of 100,000 Artist business leaders. Several of these databases are already available to The Group. Sampling will be done to both known arts organization members and to artist mailing lists. ![]() New subscriptions are both sample and media based. Each has a differing margin structure but the combination will maximize the potential reach of the magazine. Multi-channel distribution principles will be employed. The strategy is to combine sampling, direct mail, and group membership solicitation to build circulation through both subscriptions and newsstand distribution. The task is to reach and inform the target market. The initial issue, published in late summer of 1996 met with rave reviews at booksellers and distributors conventions and was profiled on Arts News radio. A thirst exists for the published periodical product that “Artists In Business” will provide. ![]() Committed artists are a passionate and loyal clientele. By having an identifiable market with available lists and related memberships, the management of The Group believes we can exceed publishing industry standards for conversion of potential subscribers. Our strategy is based on serving a clearly defined niche market well. ![]()
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